Português | English
Advertise · media kit August 2026
Brazil’s daily destination for jogo do bicho results.
ojogodobicho.com publishes the results and statistics of jogo do bicho, a popular Brazilian lottery-style numbers draw. Online since 2002. 528K daily users, 94% on mobile, six draws a day, seven days a week.
Actual August 2026 data, measured by Google Analytics 4 and Cloudflare; page speed measured by Google’s Chrome UX Report. Page updated on October 13, 2026.
About ojogodobicho.com
Today’s result — and every result before it.
ojogodobicho.com is an informational website. Since 2002 it has published the results of jogo do bicho (“the animal game”), a traditional lottery-style numbers draw created in Rio de Janeiro in 1892 and followed every day across Brazil. Results go up right after each of the six daily draws, alongside Brazil’s Loteria Federal and the Caixa lotteries, and the full history is kept as an archive, statistics and tables. The site is free to use, ad-supported, and visited by 528K users a day nationwide (August 2026), almost entirely on mobile. It is informational only: it does not sell or accept bets.
What users find on the site
- Today’s results (“Deu no Poste”) — the day’s Rio de Janeiro results, published right after each of the six daily draws.
- Past results — the most recent days on a single screen, plus a by-date archive going back to 2024.
- Statistics and “Tabelão” — the most and least drawn numbers, with history going back to 1995.
- Time Tunnel (“Túnel do Tempo”) — for each of the day’s numbers, the last time it came up.
- LOOK (Goiás) — the eight daily draws of Look Loterias, in the state of Goiás, on a dedicated page.
- Caixa lotteries — results and statistics for nine lotteries run by Caixa, Brazil’s federal savings bank, from Mega-Sena to Lotofácil.
- Popular culture — an A-to-Z dream dictionary, horoscope, numerology and the history of the game, created in 1892.
How the site is used
Users come in, check the result and return for the next draw: 2.8 sessions per user per day on average, and 44% of weekday sessions fall within the six draw hours.
Why ojogodobicho.com
A mass daily habit, on a fixed schedule.
A habit, not a one-off visit
62.5% of users are returning users, averaging 2.8 sessions per user per day (August 2026). On any given day, 21.7% of the month’s users are on the site (DAU/MAU).
A fixed schedule creates media windows
Traffic peaks around the six daily draws (9 AM, 11 AM, 2 PM, 4 PM, 6 PM and 9 PM, Brasília time): 44% of weekday sessions fall within those hours (90 days to Sep 27, 2026).
National scale, Rio roots
528K daily users across Brazil: 174K in the state of São Paulo and 116K in the state of Rio de Janeiro (August 2026).
An audience that is not bought
85% of sessions come from organic search and nearly all the rest is direct traffic: users look for the site by name.
Fast on mobile
94% of the audience is on mobile, and all three of Google’s Core Web Vitals are in the “good” range.
A 24-year-old brand
Online since 2002, with informational content and an audience measured by Google Analytics 4 and Cloudflare.
Audience and attention
Half a million users a day — and they come back. Steady day after day: 530K daily users on average over the 90 days to Sep 27, 2026, with no strong seasonality.
Where the audience is
Rio content, a nationwide Brazilian audience. 99.5% of users are in Brazil, and the site is published in Brazilian Portuguese. São Paulo is the largest state (34.1% of users), followed by Rio de Janeiro (20.7%). One buy reaches state capitals and smaller cities alike — or only the state you need.
States — % of users (August 2026)
Top cities
São Paulo 21.7% · Rio de Janeiro 15.4% · Belém 5.2% · Porto Alegre 4.1% · Curitiba 3.3% · Belo Horizonte 3.2%
Device
Mobile 94.3% · desktop 5.5% · tablet and TV 0.2%
Google Analytics 4, unique users in August 2026. The same user can be counted in more than one location, so shares may add up to more than 100%. Age and gender are not measured yet.
Media windows
An audience on a schedule: you can buy the hour. Over the 90 days to Sep 27, 2026, 44% of weekday sessions took place within the six draw hours. Wednesday and Saturday were the strongest days; Sunday had the smallest audience.
Sessions by hour (Monday to Friday, Brasília time, UTC−3)
In orange, the draw hours (9 AM, 11 AM, 2 PM, 4 PM, 6 PM and 9 PM). Period: Jun 30 – Sep 27, 2026.
Sessions by day of week (90 days to Sep 27, 2026)
Targeting options
- State and city (São Paulo, Rio de Janeiro, state capitals)
- Draw hour (9 AM, 11 AM, 2 PM, 4 PM, 6 PM and 9 PM)
- Day of week
- Returning users
- Mobile or desktop
Contextual targeting (page, time, location and device), with no personal data.
Ad formats and delivery
Your ad next to the result of the day. The daily results page (“Deu no Poste”) accounts for 93% of pageviews (August 2026).
Actual mobile screenshot (site in Portuguese); ad placements in orange. Columns PPT to PTN are the day’s draws.
Ad placements
- Above the results — 336×280 · display or native
- Below the results — full width × 250 px · display or native
- In-content — display or native between paragraphs
- Footer — native
- On page exit — full-screen native with a close button
- Sitewide video — floating player with a close button
Good practices
- Fixed-size placements: the page does not jump when an ad loads
- No auto-refresh: every impression is an actual ad view
Delivered scale
46.5M display impressions in August 2026 and 99M native impressions in 30 days (Jul 26 – Aug 24, 2026), with 57% average viewability on native. Viewability: at least 50% of the ad in view for 1 second or more.
Page speed on mobile
Main content loads in 1.5 s (LCP), a tap gets a response in 145 ms (INP) and layout shift is 0.00 (CLS): all three of Google’s Core Web Vitals are in the “good” range. Chrome UX Report (Google), real-user mobile visits, 75th percentile, Aug 31 – Sep 27, 2026.
Programmatic
Display, native and video through the partners listed in the site’s ads.txt.
Accepted ad formats
- IAB display: 300×250, 336×280, 728×90, 970×90, 970×250, 300×600, 160×600, 320×50 and 320×100
- Sticky footer anchor (mobile)
- Sticky top anchor
- Native (in-feed and footer)
- Outstream video
- Draw sponsorship
- Daily takeover
- Peak window (draw hours)
- Section sponsorship
- Instagram @deu.no.poste as a campaign add-on
- Authorized lotteries (18+)
- Direct or programmatic buying
SEO
Paid links in ads carry rel="sponsored". We do not sell links, guest posts or sponsored content.
Brand safety and compliance
Informational since 2002, with a real audience.
Since 2002
Domain registered on March 11, 2002. A reference for Rio’s jogo do bicho results for 24 years.
Informational content
Results, statistics, dream dictionary and horoscope. The site is informational only: it does not sell or accept bets.
Human traffic
Cloudflare bot protection is active sitewide. Audience is measured by Google Analytics 4, which excludes known bots.
Transparency
HTTPS enforced sitewide, ads.txt published with the authorized sellers, and a privacy policy available on the site.
Let’s talk
Custom proposals, with pricing on request:
- Draw sponsorship
- Daily takeover
- Peak window
- Custom video and native
- Display, native and video
Patrícia Lourenço · Advertising Sales